Pathfinder

Revisiting the theme of flags, here's a lovely campaign to advertise Fiat's updated maps on their Global Positioning Systems.

This series
really needs no explanation, and is a rather beautifully executed:

Advertising Agency: Marcel, Paris, France Creative Directors: Anne de Maupeou, Frederic TéminCopywriter: Gaëtan du Peloux Art Director: Youri Guerassimov Illustrator: Youri Guerassimov Art Buyer: Jean-Eric Le Coniac