HIJKLM&Ms

Today's first offering is a simple one. M&Ms launched customized printing for the candies in The Netherlands. I'm not sure the idea for this ad
took too long to come up with though! Simplicity (however literal), FTW!

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands Creative Directors: Maarten v.d. Vijfeijken, Joris van Elk Art Director: Yona Hümmels Copywriter: Stef Jongenelen Photographer: Studio Beerling Retouch: Jeroen Schuyt Account Manager: Gepke Nederlof Published: August 2008