English art-critic and essayist Walter Pater famously said "Books are a refuge, a sort of cloistral refuge, from the vulgarities of the actual world". That saying is summed up beautifully in this campaign. The best part - no copy. Even though I'm a copywriter, I love ads that
can get the message across to the masses with as little copy as possible, or better still, none at all:
can get the message across to the masses with as little copy as possible, or better still, none at all:
Advertising Agency: DDB Hong Kong Executive Creative Director: Jeffry Gamble Creative Directors: Paul Chan, O' Poon Copywriters: Paul Chan, Jay Lee Art Directors: O' Poon, Fei Leung Photographer: Steve Wong Retoucher: Bon Leung
No comments:
Post a Comment