Stayin' Alive

Drunk driving is a very serious issue and the topic has been done to death (no pun intended) by agencies the world over. Brazilian agency Loducca and MTV teamed up to great effect to
put out this slightly different campaign:

Advertising Agency: Loducca, São Paulo, Brazil Art Director: Ricardo Alonso Copywriter: Mauricio Machado Creative Director: Guga Ketzer Head of art: Cassio Moron Photographer: Bob Gruen Published: August 2010