The Best of Bread!

My brother sent me a link to the music video of OK Go's song 'Last Leaf' which combines stop-motion animation with some rather fantastic toast-art. (My only brush with food-art was when I used a jigsaw to carve a mini-maze in a biscuit back in school. It didn't go too well.)

I recently found these ads for an Irish bakery called 'Pat the Baker'. It uses toast-art to depict
three Irish icons (Samuel Beckett, Oscar Wilde and William Butler Yeats respectively), simultaneously staking their claim of being the bakers of 'Ireland's Best' bread. If their bread tastes as good as these ads look, I'm not going to argue!

Advertising Agency: Bloom, Dublin, Ireland Creative Director / Art Director: Liam Wielopolski Designers: Dee Cunniffe, Jeff Bennett Published: March 2009