Hell yeah! Created by DDB Stockholm and watched by the world on Facebook and other social networking sites, not many people know this Black Pencil winning campaign was for Volkswagen Sweden.
As written in the D&AD 2010: "Volkswagen asked us to create a campaign that would generate interest around Blue Motion Technologies, a series of cars and innovations that help reduce environmental impact without compromising on performance or the joy of driving. Our insight was that VW could make it easier to choose an eco car by making them more fun to drive. Our solution was a focusing on the thinking behind the cars - that the easiest way to change human behaviour for the better is by making it fun to do. We called this The Fun Theory."
Here
are the ads:
Advertising Agency: DDB Stockholm Digital Agency: Tribal DDB Stockholm Creative Director: Andreas Dahlqvist Interactive Designer: Karl-Johan Vogelius Developers: Andreas Andersson, Fredrik Dahlen Art Directors: Simon Higby, Simon Mogren Copywriter: Martin Lundgren
Genius.
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