Marmighty delicious!

For the uninitiated, Marmite is a food spread made from yeast extract, a by-product of beer brewing. Its distinctive flavour is quite difficult to describe with a single word, but it has bits of salty, savoury, and a hint of Umami. I can think of plenty people who hate the taste of Marmite, but I'm pretty crazy about it! My ajja (grandfather) has been eating it spread on toast and khari biscuit for years, and I must have acquired a taste for it somewhere along the way. Produced as Marmite in the UK, it is also sold as Vegemite in Australia and Cenovis in Switzerland with minor variations in the flavour. You can read more about Marmite here.

Here are two brilliant campaigns for Marmite, done by DDB (London), building on the love-it-or-hate-it reaction when you taste it.

Advertising Agency: DDB, London Executive Creative Director: Jeremy Craigen Copywriter: Thierry Albert Art Director: Damien Bellon Photographer: Andy Rudak Illustrator: Dermot Flynn @ Dutch Uncle

The second campaign for Marmite-flavoured foods (breadsticks and rice cakes) launched in the United Kingdom. It covers the love/hate reactions from different "angles".

Advertising Agency: DDB, London, UK Executive Creative Director: Jeremy Craigen Head of Art: Grant Parker Art Directors / Copywriters: Graeme Hall, Noah Regan Illustrator: Al MurphyPhotographer: Andy Grimshaw