The great escape.

One of the brands I've worked on extensively ever since I became a Copywriter is Ceasefire, India's leading manufacturer/marketer of fire safety solutions. There have been weekends and long nights spent writing for it (one time I dreamed about Ceasefire!) but it was a great experience. One product in their vast range is fire escape signs. We see them everywhere, and so often, we tend to miss them altogether. But there are the masterminds of creative advertising, who can turn the most mundane objects (like fire escape signs) into something that keeps a brand name or product fresh in our minds.