Edible Advertising

Most advertisements involving food look good enough to eat. Well that's the point, isn't it? Create something with lovely pictures of some great looking food to get your taste buds tingling and make you want to go over and eat at that restaurant. This campaign
isn't for a restaurant, but for the 2009 Sydney International Food Festival. There's also a video explaining the photoshoot and how they created this magical campaign that you feel like reaching out for to take a bite!

Advertising Agency: WHYBIN/TBWA, Sydney, Australia Executive Creative Director: Garry Horner Creative Director: Matt Kemsley Art Director: Miles Jeffreys Copywriter: Tammy Keegan Photographer: Natalie Boog Retoucher: Nick Mueller Food Stylist: Trish Heagerty

Coming up with ideas for a food campaign is one thing, but executing them to such great effect is a different story altogether! Here's the video:




Great campaign, fantastic execution!