When one says "motorbike", the names that pop into one's mind rarely exclude Harley Davidson. They have been manufacturing some of the most iconic bikes since the company's inception in 1903. Bikers and collectors can pick from a variety of components and options to have completely customized (albeit prohibitively expensive!) bikes built to satiate their desire for a mile-gobbling monster, or the Pièce de Résistance of their collection.
Here is a campaign
created for Harley Davidson by Minneapolis, USA-based agency Carmichael Lynch, that shows to great effect, how you are so much a part of a bike you design. Brilliantly done!
Agency: Carmichael Lynch, Minneapolis, USA Creative Director: Hans Hansen Copywriter: Eric Sorensen Art Director: Brock Davis Photographer: Keith Hall, Dave Rowland, Madison Ford
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