The idea, the execution and heck - even the product (*drool*) all work in flawless synchrony. The Volkswagen Polo. Small but tough.
(Click the image to enlarge it. It's worth it!)
Nov 15, 2010
Small is beautiful
This ad here for the Volkswagen Polo is one of the best I've ever seen. A series of mini-size, but extremely tough crosswords appeared every Tuesday in the newspaper to dramatize the 'Small but Tough' positioning of the Polo.
The idea, the execution and heck - even the product (*drool*) all work in flawless synchrony. The Volkswagen Polo. Small but tough.
Advertising Agency: DDB, London Creative Director: Jeremy Craigen Copywriter: Martin Loraine Art Director: Steve Jones
The idea, the execution and heck - even the product (*drool*) all work in flawless synchrony. The Volkswagen Polo. Small but tough.
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