Feel-good buzz.

With every passing day, I realise the importance of coffee in my life. Apart from the fact that I'm a South Indian and I probably have filter coffee coursing through my veins, I love (and need!) my coffee. And when one is living the life where the hands on the clock don't divide days and nights (like this), you really REALLY need your caffeine kick.

This is a pretty neat one from Israel, capturing the sensation when you take that first glorious sip of delicious, black, liquid gold:

WAKE UP!

Advertising Agency: Baumann Ber Rivnay/ Saatchi & Saatchi, Israel Chief Creative Officer: Yoram Levi Creative Director: Ben Sever Art Director: Eyal Segal Illustrator: Eyal Orlee Account director: Gilly Sasson Account supervisor: Amit Alter Published: June 2010