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Dec 31, 2010

Drive safe. Please.

It's that time of the year again - the holiday spirit is running high. Christmas. New Year's Eve. And, sadly, a time when there's a spike in the number of deaths due to rash, negligent and worst of all - drunken driving. The police and the government can take as many measures they can to try and keep a tab on the silly bunch who put their lives on the line for a few thrills. But at the end of the day, it's all down to how responsible we are.


Here's a bunch of public awareness ads from around the world promoting safe driving - be it not drinking and driving, speeding, or even using cell phones while driving.

So have a happy New Year and for the sake of those who love you - drive safe. Please.





Public Service campaign by the Bangalore Traffic Police.

Advertising Agency: Mudra Group, India Executive Creative Director: Joono Simon Art Director: Vinci Raj Copywriter: Akhilesh Bagri Photographer: Mallikarjun Retouching: Sathish Published: 2009
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Public Service campaign in Brazil against drunk driving.

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
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Click the images to enlarge - the stuff at the bottom is worth reading.




Public Service campaign for the Transport Accident Commission (TAC), a company in Australia which provides compensation to victims of transport accidents. 

Advertising Agency: Grey, Melbourne, Australia Executive Creative Director: Ant Shannon Creative Director: Nigel Dawson Art Director: Pete Becker Copywriter: Nigel Dawson

 
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2 comments:

  1. Leisa DrepsJune 17, 2011 at 11:34 PM

    All I can say is that, these ads are really creative. But they all say the same thing, always be careful while driving on the road. If you're feeling really tired from a party, work or even by driving the whole day, it's better to stop somewhere and catch some shut-eye. After all, a few hours of sleep is better than eternally sleeping, right?

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  2. Ethan RehmanSeptember 20, 2011 at 7:55 PM

    It's sad to know that most accidents on the road happen because drivers are distracted by other things while they're driving. If you receive a call, let it pass and return the call later on. If you really have to pick up an urgent call, you can stop somewhere safe and answer it.

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