Custom coolness

The spaces people occupy can speak volumes about them and what they are like. Some prefer spartan simplicity, with no frills. Some like to pull out all the stops and go with lavish fixtures and loud upholstery. It's all a matter of personal choice. But the fact remains unchanged - your space can be as unique as you.

And currently in the process of setting up my room in a new house, I could relate to this ad almost instantly! Executed quite brilliantly by Brazilian ad agency Fórmula Comunicação, this series is for a company called Formaplas, which creates entirely customised living spaces.


I especially liked the approach they've taken, involving well-loved cartoon character references that most will be familiar with. Here's the lot:

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil Creative Director: Gustavo Menyou Art Directors: Gustavo Menyou, Marcus Vinicius Copywriters: Marlon de Barros, Nicole Vergetis Illustrator: Abruzzo Revolux Image processing: Raphael FS Published: September 2010