Most mornings are a challenge, waking up and getting out of the house and to work on time. What does help are the two cups of coffee we get at work everyday. Sure, a couple of cups before work (and maybe a couple more during the day) would be far more helpful, but my point is - coffee helps me get through the day.
And it does that for people the world over. Days roll into nights, nights roll into days. Sunrises and sunsets are of academic interest.
Mercury360, a Romanian ad agency has translated this idea beautifully into two ads for Cafe Nescafe with stunning art (based on the style of Belgian surrealist painter Rene Magritte) and a simply superb tagline: "The day ends whenever you want".
Advertising Agency: Mercury360, Bucharest, Romania Creative Group Head: Adi Pasarica Creative Director: Liviu Turcanu Art Director: Emanuel Borcescu Copywriter: Cristian Scurtu Illustrator: Emanuel Borcescu
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