The complete story

Print media - newspapers and magazines, and the journalists who write for them, are often criticised for distorting the truth and portraying news incorrectly or untruthfully. Then again, they are pretty notorious for that. As for tabloids and certain supplements (I'm not going to say which!) - let's not even go there. It's hard to say, really. In some cases, the truth may be plain to see and we can disregard anything the papers may say. Often, though, we're left relying on the papers to deliver the unbiased truth (though as a football fan, I know the sports pages are almost ALWAYS written by a bunch of biased hacks).



Here's a couple of campaigns for newspapers that claim to deliver a deeper perspective (Case 1 - New Street Times, Malaysia) and both sides of the story (Case 2 - Novo Jornal, Brazil). I'm nobody to agree or disagree, but the ideas and art are what stood out to me, purely from an advertising point-of-view!

Advertising Agency: McCann Erickson, Malaysia Executive Creative Director: Szu-Hung Lee, Hwa Creative Director: Jules Tan Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng Art Directors: Jules Tan, Jerome Ooi Agency Producer: Jimmy Ong, Bridget Hong Photographer: Loh Lin Shan / iRom Account manager: Alexis Young Account Director: Andrew Pinto

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Advertising Agency: Art&C Comunicação, Natal, Brazil Creative Director: George Wilde Art Director: Flávio Jatobá Copywriter: Rafael Paulino Illustrator: Pedro Dantas Digital painting: Flávio Jatobá Published: October 2010