Inspired!

My good friend and colleague Jay sent me this link yesterday and I've watched it about fifty times already. For many millions of people, my darling mother included, the day cannot actually kickstart without a cuppa. For some, it's what makes them tick ("addicts", according to the narrow-minded). It's the fuel for their creative spark. Their inspiration. And this is based on scientific fact - Theanine, a substance found in tea, reduces mental and physical stress while helping increase concentration, making tea the choice of creative minds worldwide. 


DDB Paris created this delightful ad for Lipton Yellow Label, drawing on the fact that tea is an inspiration for so many. Including, presumably, Lalo Schifrin - the genius behind one of the most iconic musical compositions of our time:

Advertising Agency: DDB Paris, France Executive Creative Director: Nick Bell Copywriter: Olivier Lefebvre Art Director: Benjamin Marchal Executive Agency Producer: Sophie Megrous Director: Noam Murro Production Company: Biscuit Filmworks USA / Les Télécréateurs, Paris Senior Executive Producer: Shawn Lacy Executive Producers: Colleen O'Donnell (Biscuit) and Erinn Lotthe Guillon (Les Telecreateurs) Line Producers: Jay Veal (Biscuit) and Genevieve Triquet (Les Telecreateurs) Director of Photography: Simon Duggan Production Designer: John Beard Production Services Company: Bohemian Pictures - Czech Republic
Editor: Joe Guest Executive sound producer (fr): Jérôme Alquier Music: Peter Raeburn & Nick Foster, Soundtree Sound: James Saunders, Jungle