Like a breath of fresh air!

Toothpaste ads rarely ever break away from the "our-product-is-so-good-it-gives-you confidence" or the "your-breath-will-be-so-fresh-you'll-be-beating-away-the-women-clamouring-for-a-piece-of-you" approaches. To be fair, there isn't much else one CAN do with a toothpaste. After all, it's toothpaste.


This one's no different in terms of the approach, but the execution of the idea, and the artwork are simply delightful. Talk with confidence!

(Unfortunately, these aren't hi-res images and you won't be able to read every speech bubble even if you click to enlarge the images. All the same, worth clicking to get a better look at the overall execution!)

Advertising Agency: Prolam Y&R, Santiago, Chile Executive Creative Directors: Tony Sarroca, Guillermo Vega Creative Director: Alvaro Becker Art Directors: Fabrizio Capraro, Mihail Aleksandrov Account Executive: Juan Carlos Meza Copywriter: Max Konig Illustrator: Raul Pardo