Start young.

My earliest memory of playing with Lego, is when I was three. The set was a small house, and had only bricks. None of the little yellow-headed minifigures that would soon come to be an integral part of my childhood (and subsequently, adulthood!). Since then, the collection has grown and currently fills two suitcases that sit under my bed back home. That Papa is in the merchant navy and has been the greatest contributor to our collection, is only a plus!


Interestingly, Lego has been used to advertise other brands as well - Pilot Extrafine pens, for instance. Here's a collection of Lego ads, as well as the aforementioned Pilot campaign which makes use of Lego minifigures to interesting effect!

Advertising Agency: Serviceplan, Munich, Germany Executive Creative Director: Matthias Harbeck Chief Executive Creative Director: Alex Schill Creative Director: Oliver Palmer Art Directors: Sandra Loibl, Julia Koch Copywriter: Frank Seiler Account Executive: Monika Klingenfuß Art Director Assistant: Franz Röppischer Stylist: Frank Niedorff Published: Dezember 2010

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This was from a series commemorating the 50th Anniversary (in January 2008) of the Lego brick. Long live Lego! 

Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany 
Chief Creative Officers: Armin Jochum, Deneke Von Weltzien
 Creative Directors: Fabian Frese, Gotz Ulmer, Daniel Frericks
 Senior Art Director: Andre Price
 Senior Copywriter: Sergio Penzo
 Producer: Claudia Schildt/Fabian  
Designers: Florian Zwinge, Tilman Gossner Photographer: Claudia Schildt/Fabian

 

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And this one's just stunning! The photography isn't outstanding, but the artwork is!

Advertising Agency: Grey, Barcelona, Spain Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer Photographer: Gonzalo Puertas Illustrators: Diogo Dutra, Malen Feliz