Wordplay

Invented by architect Alfred Mosher Butts in 1938, Scrabble has become one of the world's most popular games. It has since been adapted into various languages, with the distribution of letters on tiles depending on the frequency with which they appear in the language. One can now find Scrabble sets in Afrikaans, Arabic, Catalan, French, German, Greek, Hebrew, Romanian, Russian, Malaysian, Slovak, Turkish and Welsh - to name just a few!

Here are some
nice ads for Scrabble from Chile:

 

Advertising Agency: JWT Santiago Chile Creative Directors: Matias Lecaros, Sergio Rosati Art Director / Copywriter: Matias Lecaros Illustrator: Astro Image Creators Photographer: Patricio Pescetto / Astro Image Creators Published: December 2008

Some more, from another campaign closer to home:

Advertising Agency: Ogilvy & Mather, Mumbai, India National Creative Directors: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sumanto Chattopadhyay Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury Copywriters: Sukesh Kumar Nayak, Ragini Singh Art Directors: Heeral Desai Akhaury, Pushkar Shintre

An interesting variation of Scrabble is 'Upwords'. It is based on the same principle of placing lettered tiles on a board, the difference being you can stack letters one on top of the other to create new words. Makes for a fun game for the kids on a lazy Sunday afternoon while the oldies are sitting with furrowed brows around a proper game of Scrabble (not to say that adults can't enjoy a good round of Upwords!).

Here's a really lovely campaign for Upwords, created in Mexico:

Advertising Agency: Grey group, Mexico Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez Creative Directors: Hugo Muñoz, Román Barrera Head of Art: Hugo Muñoz Art Directors: Christian Valderrama, Juan Pablo Torres Copywriters: Sergio Fernández Villaescusa